CRSLmembuka lowonganMarketing Manager - E Commerce Manager - Social Media Strategist - Affiliate & KOL Specialist
CRSL adalah fashion retail berbasis IP Brand asal Yogyakarta yang berdiri sejak tahun 2017 dengan fokus pada pengembangan karakter hewan sebagai identitas utamanya. CRSL saat ini membuka kesempatan untuk bergabung sebagai:
- Marketing Manager
- E Commerce Manager
- Social Media Strategist
- Affiliate & KOL Specialist
Ringkasan
- Pendidikan :
- SMA / SMK
- Pengalaman :
- 0 - 2 Tahun
- Gender :
- Pria/Wanita
- Besaran Gaji :
- Kompetitif
- Lokasi Kerja :
- Sleman, DIY
Deskripsi Pekerjaan
Marketing Manager
- Responsible for developing and executing marketing strategies that support CRSL’s business goals, including campaigns, product launches, collaborations, KOL and affiliate programs, community activities, and digital marketing.
- Monitor market trends and campaign performance, maintain consistent brand positioning, manage budgets and KPIs, and work closely with Creative, R&D, Sales, E-commerce, and Retail teams to drive traffic, customer growth, and revenue.
Social Media Strategist
- Responsible for planning and managing weekly and monthly content for Instagram and TikTok while ensuring content remains consistent and engaging. This role also involves interacting with audiences, optimizing social media accounts, monitoring performance, and improving strategies based on data.
- In addition, the position works closely with internal teams to develop fresh content ideas, support product launch campaigns, drive traffic to marketplaces, improve social media performance, and prepare regular reports.
Affiliate & KOL Specialist
- Identifying, approaching, negotiating, and managing KOLs, influencers, and affiliates to build strong long-term partnerships.
- Preparing campaign briefs and coordinating deliverables.
- Ensuring content aligns with brand guidelines and timelines.
- Monitoring campaign performance, including reach, engagement, conversions, and ROI.
- Maintaining partnership databases and preparing reports.
- Collaborating with Marketing, Sales, and Production teams.
- Managing campaign budgets and documentation.
- Exploring new collaboration opportunities to improve campaign effectiveness.
E-Commerce Manager
- Establishing KPIs and sales objectives for each channel and team member.
- Leading and evaluating team performance.
- Optimizing online store operations, campaigns, promotions, and marketplace advertising.
- Driving sales growth through live commerce and affiliate programs.
- Analyzing sales data, market trends, and competitor activities to identify new opportunities.
- Monitoring profit margins, conversion rates, and cost efficiency to ensure profitability.
- Collaborating with Marketing, Creative, Warehouse, and Finance teams to ensure seamless sales operations and excellent customer service.
Syarat Pekerjaan
Marketing Manager
- Bachelor’s degree in Marketing, Management, Communication, Business, or a related field.
- Minimum 5 years of experience in marketing, including at least 2 years in a leadership role.
- Experience in fashion, lifestyle, retail, consumer brands, creative industries, or character/IP brands is preferred.
- Strong understanding of brand strategy, consumer insights, integrated marketing, digital marketing, and campaign management.
- Able to analyze data and connect marketing activities with business results.
- Highly curious about trends, consumers, competitors, and youth culture.
- Strategic, creative, commercially minded, proactive, and has a strong sense of ownership.
- Experienced in leading teams and working cross-functionally.
Social Media Strategist
- Bachelor’s degree or 2-5 years of experience in social media, digital marketing, or related fields, preferably in the fashion industry.
- Strong writing and communication skills with the ability to create engaging content.
- Experience in developing social media strategies that support business goals and strengthen brand image.
- Good understanding of fashion trends, social media platforms, and audience behavior.
- Able to analyze campaign performance and improve strategies based on data.
- Organized, strategic, and able to manage multiple projects, priorities, and timelines.
- Willing to work on-site in Yogyakarta.
Affiliate & KOL Specialist
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 1-2 years of experience in influencer marketing, KOL management, or affiliate marketing.
- Strong understanding of influencer landscapes, social media trends, and digital campaign strategies.
- Excellent communication, negotiation, and relationship management skills.
- Detail-oriented and well-organized, with the ability to manage multiple KOLs and affiliates simultaneously.
- Able to analyze campaign performance metrics and prepare comprehensive reports.
- Proficient in Google Workspace, creative, proactive, and capable of providing strategic insights to improve campaign effectiveness.
- Target-driven, accountable, and able to work under pressure in a fast-paced environment.
- Willing to be placed in Yogyakarta.
E-Commerce Manager
- Minimum 3 years of experience in e-commerce, including at least 2 years in a leadership role.
- Proven track record of achieving sales targets and managing profitability.
- Proficient in managing Shopee and TikTok Shop, including store operations and performance optimization.
- Strong understanding of marketplace advertising, live commerce, and affiliate strategies.
- Proficient in Microsoft Excel or Google Sheets, with strong data analysis and decision-making skills.
- Strong leadership, communication, and cross-functional coordination skills.
- Experienced in developing sales strategies, managing budgets, and optimizing sales performance across e-commerce channels.
- Experience in the fashion, lifestyle, or retail industry, as well as webstore management, is a plus.
Kirim Lamaran
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